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Pear VC

REFRESHING AN ESTABLISHED IDENTITY

My role: brand identity, web design, content strategy, photography and videography

 
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I created comprehensive branding guidelines to create more unity across all of Pears materials, while simultaneously working within the constraints of what had already been created.

 
 
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I did an extensive redesign of their website. I redesigned both the format and the content itself based on feedback from users. 

 
 
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I took video footage throughout the summer and created an informational video which was shown at their Demo Day with over 450 people in attendance.

 
 
 
 

I redesigning business cards, slide decks, event invitations, posters, brochures, name tags and social media posts with our new branding guidelines in mind.

 
 
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More recently, I designed a blog site for Pear.

 
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This is the index description.